Business & Economics Books:

Business Practices in Emerging and Re-Emerging Markets

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Paperback / softback
$265.99
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Description

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

Author Biography:

Satyendra Singh isan Associate Professor, Marketing and International Business, University of Winnipeg.
Release date Australia
April 9th, 2008
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2008
Illustrations
4 Illustrations, black and white; XXII, 259 p. 4 illus.
Pages
259
ISBN-13
9781349536917
Product ID
25413607

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