Business & Economics Books:

Buyology

Truth and Lies about Why We Buy

Format

Paperback

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Buyology by Martin Lindstrom
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Description



Author Biography

MARTIN LINDSTROM was voted by Time Magazine as one of the world's most influential people of 2009 for this work on neuromarketing. As one of the world's most respected marketing gurus with a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestle, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.
Release date Australia
February 2nd, 2010
Country of Publication
United States
Imprint
Bantam Doubleday Dell
Dimensions
132x206x18
ISBN-13
9780385523899
Product ID
3683476

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