Buzzmarketing

Get People to Talk About Your Stuff

By:

Mark Hughes

Format:

Paperback / softback

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Description

Mark Hughes' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com (his company name). This stunt was called, by Time magazine, one of 'the greatest publicity coups' in history. In this groundbreaking book, Hughes offers practical advice on the art of 'buzz marketing'. He draws on real life examples and explores the six secrets of great word-of-mouth campaigns. An ideal and effective guide.

Author Biography:

Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.

Release date Australia

April 29th, 2008

Author

Mark Hughes

Audiences

General (US: Trade)
Professional & Vocational

Pages

256

Dimensions

139x215x17

ISBN-13

9781591842132

Product ID

2539654

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