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Trade Marks and Brands

An Interdisciplinary Critique
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Description

Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.
Release date Australia
March 3rd, 2011
Audience
  • Postgraduate, Research & Scholarly
Contributors
  • Edited by Jane C. Ginsburg
  • Edited by Jennifer Davis
  • Edited by Lionel Bently
Illustrations
Worked examples or Exercises
Pages
472
Dimensions
152x229x24
ISBN-13
9780521187923
Product ID
8995643

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Books >
Non-Fiction >
Professional & Technical >
Law >
Laws of other jurisdictions & general law >
Private, property, family law >
Personal property law >
Intellectual property, copyright & patents
Books >
Non-Fiction >
Professional & Technical >
Law >
Laws of Specific jurisdictions >
Intellectual property law
Books >
Non-Fiction >
Professional & Technical >
Law >
Laws of Specific jurisdictions >
Intellectual property law >
Trademarks law