Campaign 2000

Name: Campaign 2000
SKU: 5323338
Price: 153.99 AUD
Availability: InStock

A Functional Analysis of Presidential Campaign Discourse

By:

Format:

Paperback / softback

Series:

Communication, Media, and Politics

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Description

Campaign 2000 applies the functional theory of political campaign discourse - analyzing how messages acclaim, attack, or defend - to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.

Author Biography:

William L. Benoit is professor of communication at the University of Missouri. John P. McHale is an assistant professor at Illinois State University. Glenn J. Hansen is a doctoral candidate in the Department of Communication at the University of Missouri. P. M. Pier teaches at Wartberg College. John P. McGuire teaches at Oklahoma State University.

Release date Australia

September 25th, 2003

Author

Audience

General (US: Trade)

Pages

300

Series

Communication, Media, and Politics

Dimensions

153x227x22

ISBN-13

9780742529144

Product ID

5323338

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