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Can I Change Your Mind? by Lindsay Camp
Can I Change Your Mind? by Lindsay Camp
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Can I Change Your Mind?

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Can I Change Your Mind?

The Craft and Art of Persuasive Writing
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Description

These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done ? whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and ? as you'd expect ? highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.

Author Biography:

Lindsay Camp has been a freelance writer for over 20 years. He beganhis career at J Walter Thompson, one of the UK's largest advertisingagencies. He has been invited three times to judge the 'Writing forDesign' category in the D&AD Awards, the advertising and designindustry's Oscars. He has also uniquely been nominated twice in oneyear for the silver award in this category.
Release date Australia
April 30th, 2007
Author
Pages
256
Audience
  • General (US: Trade)
Dimensions
129x198x15
ISBN-13
9780713678499
Product ID
2484952

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