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Case Studies in Sport: Business, Management and Marketing



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Case Studies in Sport: Business, Management and Marketing by Dina Futre
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"Case Studies in Sport: Business, Management and Marketing" provides students and lecturers with a stimulating, contemporary resource for exploring key themes in sport management studies. Cases show sports management theory in practice, and have been carefully selected to cover a broad a range of business types within sport and leisure, with studies of small as well as larger scale enterprises. Each individual case study is contextualised, presented, analysed and discussed in clear language and suggested further reading is also provided.

Author Biography

Northumbria University, UK
Release date Australia
October 31st, 2010
Country of Publication
United Kingdom
Product ID

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