Business & Economics Books:

Cases on Branding Strategies and Product Development

Successes and Pitfalls

Format

Hardback

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Cases on Branding Strategies and Product Development by Sarmistha Sarma
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Description

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.

Author Biography

Sarmistha Sarma, Institute of Innovation in Technology and Management, Guru Gobind Singh Indraprashtha University, India. Sukhvinder Singh Institute of Innovation in Technology and Management, Guru Gobind Singh Indraprashtha University, India.
Release date Australia
December 30th, 2014
Country of Publication
United States
Imprint
Idea Group,U.S.
Pages
417
Dimensions
152x229x25
ISBN-13
9781466673939
Product ID
23698815

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