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CB2

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CB2

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Paperback / softback

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CB2 by Barry J Babin
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Description

Created through a 'student-tested, faculty-approved' review process with input from more than 175 students and instructors, "CB, Second Edition", provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price.
Release date Australia
February 1st, 2010
Country of Publication
United States
Edition
2nd Revised edition
Imprint
South-Western
Pages
352
Dimensions
214x274x20
ISBN-13
9780324829990
Product ID
3702113

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