Channel Management

Marketing 04.07

By:

Patrick Forsyth

Format:

Paperback / softback

Series:

Express Exec

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Description

Fast track route to effective channel management Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Author Biography:

PATRICK FORSYTH runs Touchstone Training & Consultancy which specializes in the improvement of marketing, sales, communication and management skills. He is the author of a number of successful business and management books.

Release date Australia

December 13th, 2001

Author

Patrick Forsyth

Audiences

General (US: Trade)
Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Pages

120

Series

Express Exec

Dimensions

124x177x9

ISBN-13

9781841121956

Product ID

2486077

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