Sports & Outdoor Books:

Cheering for Self

An Ethnography of the Basketball Event

Format

Paperback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Cheering for Self: An Ethnography of the Basketball Event by James S Vass Jr
34% off
$31.99 was $48.99
or 4 payments of $8.00 with Learn more
In stock with supplier

The item is brand new and in-stock in with one of our preferred suppliers. The item will ship from the Mighty Ape warehouse within the timeframe shown below.

Usually ships within 2-3 weeks

Availability

Delivering to:

Estimated arrival:

  • Around 15-21 November using Express Delivery
    Mighty Ape can deliver this product within 1-2 business days (usually overnight) to urban centres across Australia, and some remote areas. Learn more
  • Around 16-23 November using standard courier delivery

Description

This paper is a study of UW men's basketball fans during the 2001-2002 season and explores their proclivity to 'cheering for self' during basketball events. The term 'basketball event' is used rather than 'basketball game' to make clear that everything connected to and seen, heard, or experienced before, during and after a basketball game is included. The actual game itself is only part of the 'basketball event. An undercurrent runs throughout this participant observation mini-ethnography dealing with access, and the relative quality of that access, to basketball events being affected by ones age, class, race, and gender. The prominent role of advertising in shaping basketball events and helping to construct fans as consumers of products (both commercial and institutional) during the process of cheering for self is central to this thesis. Cheering for self is the activity engaged in by individual fans after they find things to identify or connect with through personal investment. Fans cheer for self indirectly. Fans cheer for the team that they identify with. Through the process of cheering for self while attending the basketball event people are taught how to become fans, to consume a UW product--the basketball event and to consume advertisers' products.
Release date Australia
May 13th, 2003
Country of Publication
United States
Illustrations
black & white illustrations
Imprint
iUniverse
Pages
156
Dimensions
149x231x11
ISBN-13
9780595279807
Product ID
1799534

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
  • Seen a lower price for this product elsewhere? We'll do our best to beat it. Request a better price
Filed under...