A nonfiction novel, hilariously funny and (almost) totally true, Chick Magnates, Ayatollean Televangelist, & A Pig Farmer's Beef is the story of the amazingly off-the-wall-clever people of one of the Southwest's more creative advertising agencies between 1973 and 1998. It's the story of how creativity, applied when least expected and always in unorthodox fashion, overcame almost any obstacle to the agency's and its clients successes - clients like chick magnate Bo Pilgrim, the surprisingly Muslim-like business precepts of Reverend Pat Robertson's CBN, a larcenous Iowa pig farmer turned producer of some unbelievably nutritious beef, and many more, from other-worldly utility types at TXU to soft drink purveyor Pepsi Cola to both Dallas newspapers, Safeway's Tom Thumb Supermarkets, super-Aggie 'Bum' Bright, and a host of others. It's a business primer from the real world - where the rubber meets the road - told in Arnold's confidential, talking-only-to-you storytelling style, a style reminiscent of James Herriot and Mark Twain. Entertaining and informative, even if you don't care a whit about advertising.