In recent years children have become an increasingly important consumer market, and there is growing concern about the 'commercialisation' of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings.
Author Biography:
Daniel Thomas Cook, Rutgers University, USA
Paul Bottomley, Cardiff Business School, UK
Caitlyn Collins, University of Texas at Austin, USA
Gary Cross, Pennsylvania State University, USA
Nelly Elias, Ben-Gurion University of the Negev, Israel
Michelle Janning, Whitman College, USA
Ingunn Hagen, Norwegian University of Science and Technology, Norway
Barbro Johansson, University of Gothenburg, Sweden
Tora Korsvold, Norwegian University of Science and Technology, Norway
Dafna Lemish, Tel Aviv University, Israel
Lydia Martens, Keele University, UK
Claudia Mitchell, McGill University, Canada
Agnes Nairn, RSM Erasmus University, The Netherlands
Øivind Nakken, Arctic Branding Ltd, Norway
Johanne Ormrod, Psychologist, Denmark
Mari Rysst, The National Institute for Consumer Research, Norway
Håvard Skaar, Oslo University College, Norway
Jacob Smith, University of Nottingham, UK
Janet Wasko, University of Oregon, USA
Randi Wærdahl, University of Oslo, Norway