Tim Chapman is the Managing Partner of Sales EQ, an international sales coaching and consultancy business, and a Lecturer in Sales Management at the University of York. He has over 30 years' experience of complex international B2b selling, sales leadership and sales effectiveness. His previous co-authored book, The Salespersons Secret Code, is based on 3 years research into the beliefs and behaviours of high performing sales people.  Lynn Pickford is a highly qualified Leadership and Sales Coach with a strong commercial background and over 25 years of experience working at board level. Winner of multiple awards, including Vodafone's prestigious Premier Club award for coaching and leadership development in 2011, she holds a first-class Professional Diploma in Management Skills, delivered by Leeds University and Accenture.  Tony Smith is one of Rugby Super League's longest serving and most successful coaches. He led Leeds Rhinos to two league titles and a world club championship. Named RLIF Coach of the Year in 2007 for a successful season as GB Coach, he then went on to take England to the semi-finals in the 2008 Rugby League Cup. As head coach of Warrington Wolves, he led them to two Challenge Cups and three Grand Finals. Following a spell as an elite coaching mentor for the Football Premier League and League Manager's Association Tony is now head coach at Hull Kingston Rovers RFC.