Preston Rideout owns and operates Cocktail Currency Bar Consulting in Memphis Tennessee. He is the Nightclub Hall of Fame Vice President, The Bar Experts Vice President and Co-Founder of Bar Manuals with his business partner Ryan Dahlstrom. Preston also provides nightclub and bar consulting for Beyond Hospitality, Cayuga Hospitality, The Hospitality Alliance, Restaurant Consulting Services and expert witness testimony for alcohol related injuries through Juris Pro. Preston Rideout is simply the Master of Bar Math and Champion of Cocktail Profitability. Visit www.CocktailCurrency.com or call 662.466.6045 to become a client.