In the current marketplace it's key to always be on the top of your game: on every sales opportunity. This book contains hundreds of practical ideas and real like techniques that can help you: - Prospect more effectively with key decision makers. - GAIN MORE REFERRALS. - Built rapport and be adaptable. - HANDLE EVERY OBJECTION. - Close more business over the phone and in the field. - MANAGE YOUR TIME MORE EFFECTIVELY. This book is perfectly suited for sales professionals, sales managers, sales directors and business owners that want to consistently stay one step ahead of the competition. Tony Morris is the Co-Director of the Sales Doctor, a leading sales training company that have helped over three thousand sales professionals across seventy industries. He's a much sought after speaker, trainer and sales coach. "Tony is a real character, hard working, resourceful, ambitious and very funny, and those traits jump out from every page. He tracks his career from a painful start, matched only by an obstinate passion to succeed. He shares his techniques he employs to circumvent roadblocks and create opportunities." Claude Littner - Entrepreneur, Trouble-shooter and star of the show 'The Apprentice'