Commercial Relationships

By:

Mark Moore

Format:

Paperback / softback

Series:

Tudor Business Publishing S.

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Description

The introduction of Lean Supply concepts and the subsequent development of the partnership approach have revolutionised the relationships between buyer and seller, in particular the non-adversarial approach to buyer/supplier relationships where the objectives move from win/lose to win/win and the joint maximisation of profits. The book critically appraises the approach and moves beyond partnership sourcing, and attempts to show how inter-firm relationships can be used to develop competitive advantage. This book is written for both practising managers who wish to develop effective commercial relationships, students at both undergraduate and MBA levels, and professional stage students of the CIPS.

Release date Australia

January 1st, 1999

Author

Mark Moore

Audience

Professional & Vocational

Illustrations

black & white illustrations

Pages

296

Series

Tudor Business Publishing S.

Dimensions

156x234x15

ISBN-13

9781872807379

Product ID

3011701

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