Business & Economics Books:

Communicating When Your Company is Under Siege

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Hardback
$214.99
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Description

Marion Pindsdorf’s prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.

Author Biography:

Marion K. Pinsdorf, Ph.D., has been a Vice President of Textron and INA (CIGNA) Corporations, and Hill and Knowlton, Inc., and was Associate Professor and Senior Fellow in Communications at Fordham's Graduate School of Business Administration. She also taught at Brown University and the University of St. Gallen, and is a well-known consultant and journalist, and the author of Communicating When Your Company Is under Siege (Third Edition, Fordham). She lives in Leonia, New Jersey.
Release date Australia
March 1st, 1999
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Pages
171
Dimensions
160x236x29
ISBN-13
9780823217830
Product ID
7569156

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