Follows the development of communication theory from its original definition as a process of message transmission from sender to receiver, to the modern context of communication within an international society. The authors present in a simple, concise manner the main existing models of the mass communication process, in whole and in part. Emphasis is placed on the communication processes which have been developed over the last thirty years. Key Features # Provides brief descriptions of the most significant concepts and ideas in the study of mass communication. Contains a large number of graphic models to illustrate the wide range of communication processes. Completely revised to cover the latest mass communication theories and techniques. Contains a new section on audience choice.