Geraint Howells is Chair Professor of Commercial Law and Dean of the Law School at City University Hong Kong. His expertise covers consumer law and product liability, consumer safety and tobacco regulation, and he has written, co-authored and edited many books and journal articles. Christian Twigg-Flesner is Professor of International Commercial Law at the University of Warwick, UK. He has expertise in consumer law, the Europeanisation of contract law, the digital revolution and contract law, and the harmonisation of commercial and contract law. He has published widely on EU Consumer and Contract Law. Hans-W. Micklitz is Professor of Economic Law, European University Institute, Italy. He has published widely in European private law, European and international consumer law and legal theory. Chen Lei is Associate Professor and Associate Dean at the School of Law, City University of Hong Kong. He has published extensively in the areas of property law, contract law and Chinese legal history. He is an associate member of the International Academy of Comparative Law and a Fellow of the European Law Institute. Lei Chen is also a council member of the Chinese Civil Law Association and an executive council member of the Chinese Consumer Protection Law Association.