Yair Neuman (b. 1968) is Full Professor at Ben-Gurion University of the Negev. He is also a Senior Fellow at the Brain Sciences Foundation, a co-director of the Behavioral Insights Research Lab at U. Toronto and affiliated with many other organizations.  He received his BA in Psychology (Major) and Philosophy (Minor) and his PhD in Cognition (Hebrew Univ. 1999) and his expertise is in interdisciplinary research where he draws on diverse disciplines to address problems from an unique perspective.  He was the chief algorithm developer of the IARPA metaphor project (ADAMA group). Prof. Neuman has published extensively in leading journals and in various disciplines such as Natural Language Processing, Semiotics, Psychology and Mathematical Modeling. In a previous book of his, he proposed a new approach to cultural psychology. Computational Personality Analysis is the fifth book of Professor Neuman's.