If you are prepared to connect with China, it will make all the
difference.
Joan Turley provides all the signposts and insights to help
those working with China understand the value of relationships and
the importance of people as the key elements in making business and
everything else work. This extremely powerful book will unlock your
ability to build working relationships with China, for mutual
success.
"The book provides an invaluable reference for all businesses
with any current or future interest of building a successful
relationship with China. This is a topic that is as complicated and
diffuse as the Chinese language itself and a reference such as this
can save both time and money."
?David Paice, Marketing Manager, Cathay Pacific
"Joan Turley's deep and delicate observation is really
refreshing and practical and her understanding about China goes
beyond my expectations. I believe Ms. Turley's new book will not
only be welcomed by the British people but the Chinese people as
well."
?Dizun Chen, Director of the General Office, Liaoning
Provincial Party Committee
"Joan Turley has great insight as well as ability to interpret
different cultures for each other. Her knowledge is thorough as she
has both academic and practical business experience of China. Her
book has relevance both to the West and to China."
?Mr Huo, President, North Media
"An indispensable handbook for developing successful UK/China
business relationships. For an industry which thrives on ideas
which turn customer understanding into commercial or social
advantage, Joan's insights into Chinese culture and thinking are
both instructive and relevant."
?Janet Hull, Consultant Head, Marketing and Reputation
Management, IPA
"The chapter on Law and Successful Relationships in China is a
must for any lawyer wanting to do business in that part of the
world."
?Eifion Morris, Partner, Stephenson Harwood, Law Firm of
the Year 2009
"An authoritative and informative insight into conducting
business in China, from an original standpoint that gives practical
advice to both those with existing business and those approaching
the Chinese market for the first time."
?Philip Moore, Asia-Pacific Manager, Andor Plc
"Turley has taken her vast experience in working closely with
Chinese companies, government and individuals to deliver robust
advice on developing strategic and long term business relationships
through communication, relationship development and sound planning
and research."
?Barry Allaway, Managing Director, Worldwide Magazine
Distribution
Joan Turley has enormous understanding working successfully with
China. Pivotal to her success is the understanding that
connectivity is the key to building relationships, and it is this
that will ultimately determine your success in business culture.
Connecting with China aims to facilitate a smooth path for
all those at the brink of working with China, or who are already
involved but need further guidance.
Understanding the forces that shape Chinese strategic thinking
will only partially assist you in progressing up the very formal
hierarchy which the Chinese use to codify relationships and signal
degrees of trust and the will to cooperate. Full of insights,
tools, techniques and tips this book provides invaluable lessons on
how to build relationships, and how to channel Western skills into
Chinese ways of working.
Author Biography
Joan Turley began her career an as academic majoring in
Modern Languages, winning the French Government Medal for her
language abilities. After her PhD studies, she specialized in the
application of English for International Business, followed by
three years with a global strategic research company, applying
cultural values to the analysis of business and competitive
information. For the last ten years, Joan has focused on applying
extensive cultural skills to enhancing clients? business
performance in China and other territories.
She has delivered successful training seminars and Masterclasses
for organizations such as the Lloyd's Market Association, the
Institute of Directors (IOD), International Business Wales and
United Kingdom Trade and Investment (UKTI). She is highly regarded
by organizations such as Cathay Pacific for her contribution on
China.
In recent years, she has specialized in consulting, public speaking
and media interviews in the UK and China to building company
profiles and representing clients' interests on mainland China. Her
achievements include gaining major government approval for company
activities, developing initiatives for Chinese CEOs to gain
cultural protocol training on dealing with the West, and
participating in the negotiation of a joint venture with one of
China's largest media companies.
Joan has held speaking engagements at major Chinese Universities
and has participated in high level meetings spanning both the
private and public sectors in China. She is currently continuing
her own professional development with an honours degree in Chinese
for professional application.