Katelyn Y. A. McKenna holds a PhD and is a Research Professor in the Department of Psychology, New York University. She received her B.A. with honors from Tulane University, and her PhD from Ohio University in 1998. Her research interests focus on relationship cognition and social identity processes, especially as these unfold over the Internet. John A. Bargh holds a PhD and is a Professor in the Department of Psychology, New York University. He received his Bachelors summa cum laude from University of Illinois in 1977, Ph.D. in Social Psychology from University of Michigan in 1981. Since 1981 he has been on the faculty of the New York University Psychology Department. He is the editor of four books, including Unintended Thought (Guilford, 1989), Psychology of Action (Guilford, 1996), The Use and Abuse of Power(Psychology Press, 2001), and Unraveling the Complexities of Social Life: A Festschrift in Honor of Robert B. Zajonc (American Psychological Association, 2001). His research focuses mainly on the role of nonconscious influences on emotion, judgment, and social behavior. He is a recipient of the Early Career Contribution Award from the American Psychological Association and a John Simon Guggenheim Memorial Foundation fellowship.