Business & Economics Books:

Considering the Fit Between Business Strategy and Cultural Values

Format

Paperback

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Considering the Fit Between Business Strategy and Cultural Values by Luk Kaspar
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Description

This book was motivated by an apparent paradox found within the intercultural communication research area, as it seems that some of the most basic guidelines within contemporary academic literature on cross-cultural communication are to some degree being intentionally disregarded by the Danish pharmaceutical company Novo Nordisk. The guidelines in question refer to the importance of considering the complexity and many differences found within employees with different cultural backgrounds, and on how organizations should adapt accordingly in a communicative situation. This book will discuss how intercultural values influence the intended perception of The Novo Nordisk Way by conducting a comparative analysis of the respective value foundations and perceptions of Danish and North American employees.
Release date Australia
December 30th, 2014
Author
Country of Publication
United States
Illustrations
black & white illustrations
Imprint
LAP Lambert Academic Publishing
Dimensions
152x229x7
ISBN-13
9783659665837
Product ID
23700937

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