Majken Schultz is Professor of Organization Studies at the Department of Organization, Copenhagen Business School; International Research Fellow at the Centre for Corporate Reputation at Oxford University, Saïd Business School; and partner in the Reputation Institute. Her research focuses on the construction and expression of identity in theory and practice with a special interest in the interplay between culture, identity, and images, and the implications for corporate branding processes. She has published several books and more than 40 international articles. Steve Maguire is Associate Professor of Strategy and Organization in the Desautels Faculty of Management at McGill University. His research focuses on institutional and technological change resulting when commercial, scientific and political struggles intersect around social or environmental issues. Ann Langley is Professor of Management at HEC Montréal and Canada research chair in strategic management in pluralistic settings. Her research focuses on strategic change, leadership, innovation and the use of management tools in complex organizations with an emphasis on processual research approaches. She has published over 50 articles and two books. Haridimos Tsoukas holds the Columbia Ship Management Chair in Strategic Management at the University of Cyprus, Cyprus and is a Professor of Organization Studies at Warwick Business School, University of Warwick. He obtained his PhD at the Manchester Business School (MBS), University of Manchester, and has worked at MBS, the University of Essex, the University of Strathclyde, and the ALBA Graduate Business School, Greece. He has published widely in several leading academic journals, including the Academy of Management Review, Strategic Management Journal, Organization Studies, Organization Science, Journal of Management Studies, and Human Relations. He was the Editor-in-Chief of Organization Studies (2003-2008).