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Construction Marketing

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Construction Marketing

Strategies for Success
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Description

This is a guide to the marketing of the construction industry. The text aims to both identify and analyze the main principles of marketing and then apply these to the different parts of the industry, its activities and the professions that operate within it. It is illustrated with diagrams, case studies and examples of both good and bad marketing practice within the industry. It also gives a framework for the international marketing of construction as the industry becomes more and more globalized.

Author Biography:

RICHARD PETTINGER is the course tutor of the BSc Construction Management Course at the Faculty of the Built Environment, The Bartlett School of Architecture, Building, Town & Country Planning, University College London. He also works as a management, business and marketing consultant for a wide range of clients in both the public and private sectors. He has written a number of other books, including the following for Macmillan: Introduction to Management (2nd Ed 1996), Introduction to Organisational Behaviour (1996) and Introduction to Corporate Strategy (1996).
Release date Australia
May 29th, 1998
Audience
  • Undergraduate
Country of Publication
United Kingdom
Illustrations
XIII, 264 p.
Imprint
Red Globe Press
Pages
264
Publisher
Bloomsbury Publishing PLC
Dimensions
156x233x14
ISBN-13
9780333692783
Product ID
1725234

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