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Consumer Behavior

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Consumer Behavior

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Format:

Paperback
  • Consumer Behavior on Paperback by Michael R. Solomon
  • Consumer Behavior on Paperback by Michael R. Solomon
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Description

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Table of Contents

SECTION 1: CONSUMERS IN THE MARKETPLACE Chapter 1. Consumers Rule SECTION 2: CONSUMERS AS INDIVIDUALS Chapter 2. Perception Chapter 3. Learning and Memory Chapter 4. Motivation and Values Chapter 5. The Self Chapter 6. Personality and Lifestyles Chapter 7. Attitudes and Persuasive Communications SECTION 3: CONSUMERS AS DECISION MAKERS Chapter 8. Individual Decision Making Chapter 9. Buying and Disposing Chapter 10. Groups Chapter 11. Organizational and Household Decision Making SECTION 4: CONSUMERS AND SUBCULTURES Chapter 12. Income and Social Class Chapter 13. Ethnic, Racial, and Religious Subcultures Chapter 14. Age Subcultures SECTION 5: CONSUMERS AND CULTURE Chapter 15. Cultural Influences on Consumer Behavior Chapter 16. Global Consumer Culture
Release date Australia
January 1st, 2010
Audience
  • Tertiary Education (US: College)
Country of Publication
United States
Edition
Global ed of 9th revised ed
Illustrations
Illustrations (chiefly col.)
Imprint
Pearson Education (US)
Pages
688
Publisher
Pearson Education (US)
ISBN-13
9780137034963
Product ID
4054464

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