Business & Economics Books:

Consumer Research

Postcards From the Edge


Paperback / softback

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Consumer Research
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In recent years the study of consumption has become one of the most important areas of knowledge in the social sciences. In business studies and marketing, the nature of consumer research has undergone a profound change. Postmodern perspectives which challenge and undermine previously held notions of consumer identity, belief and decision-making have radically altered our understanding of consumer practice and marketing theory. This volume is a collection of essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and fabulation in consumer research; postmodern approaches to pluralism in consumer research; marketing in cyberspace; poststructuralism in marketing; and semiotics in marketing and consumer research.
Release date Australia
December 18th, 1997
Edited by Darach Turley Edited by Stephen Brown
Country of Publication
United Kingdom
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