Contemporary Strategic Marketing

Name: Contemporary Strategic Marketing
SKU: 2094280
Price: 272.99 AUD
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Description

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/

Author Biography:

ROSS BRENNAN is Reader in Marketing at Middlesex University Business School, UK. PAUL BAINES is Senior Lecturer in Marketing at Cranfield University, School of Management, UK. PAUL GARNEAU is Senior Lecturer in Marketing at Middlesex University Business School, UK. LYNN VOS is Senior Lecturer in Marketing at Middlesex University Business School, UK.

Release date Australia

October 12th, 2007

Author

Audience

Undergraduate

Country of Publication

United Kingdom

Edition

2nd ed. 2007

Illustrations

488 p.

Imprint

Red Globe Press

Pages

488

Publisher

Bloomsbury Publishing PLC

Dimensions

189x247x26

ISBN-13

9780230507203

Product ID

2094280

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