Computers & Internet Books:

Content Strategy for the Web

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Paperback / softback
$84.99
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Description

When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.

Author Biography:

Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specialising in content strategy and writing for the web. Widely recognised as one of the country's leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike.
Release date Australia
March 22nd, 2012
Pages
224
Edition
2nd edition
Audience
  • General (US: Trade)
Dimensions
176x226x12
ISBN-13
9780321808301
Product ID
11474848

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