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Copywriting for the Electronic Media

A Practical Guide, International Edition

Format

Paperback / softback

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Copywriting for the Electronic Media by Milan D. Meeske
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Description

COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, International Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.

Author Biography

Milan D. Mike" Meeske (Ph.D., University of Denver) is Professor Emeritus of radio and television and former director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has published numerous articles in journals such as JOURNALISM QUARTERLY and JOURNAL OF BROADCASTING & ELECTRONIC MEDIA and served on the Board of Directors of the Broadcast Education Association. He is coauthor of ELECTRONIC MEDIA IN GOVERNMENT and has written chapters for several other books."
Release date Australia
March 4th, 2009
Pages
336
Edition
6th edition
Country of Publication
United States
Imprint
Wadsworth Publishing Co Inc
Dimensions
213x269x17
ISBN-13
9780495803706
Product ID
3038714

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