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Corporate Entrepreneurship

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Corporate Entrepreneurship

Building an Entrepreneurial Organisation



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Corporate Entrepreneurship: Building an Entrepreneurial Organisation by Paul Burns
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Anti economics is described as the opposition to the main stream of economic thought that has existed from the Eighteenth century to the present day. This book tells the story of anti economics in relations to Smith, Ricardo, Mill, Walras, Keynes and Hicks as well as current economic thinkers. William Coleman examines how anti economics developed from the Enlightenment to the present day and analyzes its various guises. Right anti economics, Left anti economics, Nationalist and Historicist anti economics and Irrationalist, Moralist, Aesthetic and Environmental anti economics. Winner of a Choice Outstanding Academic Title 2004

Table of Contents

Preface - SECTION ONE: THE ENTREPRENEURIAL DNA - The Entrepreneurial Revolution - Entrepreneur Super-hero - Entrepreneurial Spiderman - Entrepreneurial Architecture - SECTION TWO: LEADING AND MANAGING THE ENTREPRENEURIAL ORGANISATION - Entrepreneurial Leadership - Creating the Entrepreneurial Culture - Building the Entrepreneurial Organisation - Managing the Entrepreneurial Organisation - SECTION THREE: STRATEGIES FOR THE ENTREPRENEURIAL ORGANISATION - Entrepreneurial Strategies - Life-cycle and Portfolio Strategies - Developing Strategies for Growth - SECTION FOUR: ENCOURAGING CREATIVITY AND INNOVATION - Entrepreneurial Innovation - Encouraging Creativity - Encouraging Marketing and Product Innovation - Epilogue - Corporate Entrepreneurship Audit - Learning Resources - Index

Author Biography

PAUL BURNS is Professor of Entrepreneurship and Dean of the University of Luton Business School in the UK. Previously he was Professor of Small Business Development at Cranfield School of Management, having joined it from Warwick University Business School. He has been a Visiting Fellow at Harvard Business School, USA and a Visiting Professor at the Open University Business School. He is a chartered accountant and has run his own firm and has over thirty years experience of working with hundreds of entrepreneurs.
Release date Australia
August 27th, 2004
Country of Publication
United States
Palgrave Macmillan
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