Business & Economics Books:

Counterfeiting Exposed

Protecting Your Brand and Customers

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Counterfeiting Exposed by David Hopkins
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Description

This book provides an overview of the complex subject of counterfeiting and guidance on how to protect products and brands. Compelling stories are added throughout the text, such as how 30 people died from malaria in Cambodia in April, 2000 because they were treated with fake mefloquine or how Glad trash bags have been faked as part of a scheme to launder drug money. It provides legal remedies, authentication guidance, and digital measures companies can use to fight the effects of counterfeiting on their bottom line.

Author Biography

DAVID M. HOPKINS is Director of International Business Programs in the Daniels College of Business at the University of Denver. He has worked as a business consultant in the public, private, and not-for-profit sectors and is particularly interested in the adverse effect which product counterfeiting has on global trade and investment, and the problems it presents for corporations trying to protect the value of their brands. LEWIS T. KONTNIK is principal and founder of Reconnaissance International, the publisher of Authentication News, an international newsletter covering the issues, strategies, and technologies for counterfeiting prevention. With offices in Denver and London, Reconnaissance has organized more than a dozen anticounterfeiting conferences in the U.S., Europe, and Japan. MARK T. TURNAGE is the CEO of Applied Optical Technologies PLC, one of the largest providers of anticounterfeiting technology to governments and companies worldwide. He is a regular speaker on anticounterfeiting technology for counterfeiting conventions and trade shows.
Release date Australia
May 20th, 2003
Country of Publication
United States
Imprint
John Wiley & Sons Inc
Pages
336
Dimensions
166x242x24
ISBN-13
9780471269908
Product ID
1929855

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