Business & Economics Books:

Countering Counterfeit Trade

Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
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Hardback
$152.99
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$166.95 save $13.96
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Description

The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand and product protection strategies, and the insights that are required to effectively respond to counterfeit trade. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings.
Release date Australia
May 30th, 2008
Audience
  • Professional & Vocational
Edition
2008 ed.
Illustrations
18 Tables, black and white; XVIII, 232 p.
Pages
232
Dimensions
156x234x15
ISBN-13
9783540769460
Product ID
2537234

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