Techniques and procedures for collecting and analysing different types of data are examined and analysed in detail. The skills necessary to promote the effectiveness and validity of research within the creative industries are highlighted in case studies, all of which also demonstrate what a well-designed research project can achieve.

Author Biography

Hilary Collins is Director of Postgraduate Studies at Euromed, Toulon, France. She has extensive experience of teaching research methods and supervising dissertations at undergraduate and postgraduate level within design management and the creative industries. Hilary's recent research projects have included investigating the influences of multiple cultures on identity across the East and West and the implications for the field of design management.