Creative Strategy in Advertising

Name: Creative Strategy in Advertising
SKU: 4182428
Price: 322.99 AUD
Availability: SoldOut

By:

Format:

Paperback

Show Hide Adult Content

Unavailable

Sorry, this product is not currently available to order

Description

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

Release date Australia

March 8th, 2010

Author

Audience

General (US: Trade)

Country of Publication

United States

Edition

10th ed.

Illustrations

illustrations

Imprint

Wadsworth Publishing Co Inc

Publisher

Cengage Learning, Inc

Dimensions

203x249x15

ISBN-13

9781439082706

Product ID

4182428

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Get free delivery, exclusive deals, and more^*

Non-Fiction Books:

Creative Strategy in Advertising

By:

Format:

Description

Customer reviews

Marketplace listings

Help & options

Filed under...

Get free delivery, exclusive deals, and more*

Get free delivery, exclusive deals, and more^*