Non-Fiction Books:

Creative Strategy in Advertising

Format

Paperback

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Creative Strategy in Advertising by Bonnie L Drewniany
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Description

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
Release date Australia
March 8th, 2010
Country of Publication
United States
Edition
10th ed.
Illustrations
illustrations
Imprint
Wadsworth Publishing Co Inc
Dimensions
203x249x15
ISBN-13
9781439082706
Product ID
4182428

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