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CRM Systems in Industrial Companies by A. Perna
CRM Systems in Industrial Companies by A. Perna
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CRM Systems in Industrial Companies

Intra- and Inter-Organizational Effects
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Description

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

Author Biography:

Andrea Perna is a researcher in Industrial Marketing at the Department of Engineering Sciences, Uppsala University, Sweden, and at the Department of Management, Polytechnic University of Marche, Italy. His research interests include CRM, new business formation, and innovation in B2B markets. He has published in the Journal of Business Research and Industrial Marketing Management.   Enrico Baraldi is Full Professor of Industrial Engineering and Management at the Department of Engineering Sciences, Uppsala University, Sweden. His research interests include industrial networks, innovation management, business strategies, science and technology sciences, and academic entrepreneurship. He has published in the California Management Review, Journal of Business Research, Industrial Marketing Management, Technovation and Management Decision.
Release date Australia
March 28th, 2014
Audience
  • Professional & Vocational
Edition
1st ed. 2014
Illustrations
XIII, 249 p.
Pages
249
ISBN-13
9781349463176
Product ID
25037496

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CRM Systems in Industrial Companies on Hardback by A. Perna
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CRM Systems in Industrial Companies
by A. Perna ~ Hardback
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