Non-Fiction Books:

Cross-Cultural Consumption

Global Markets, Local Realities

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Paperback / softback

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Cross-Cultural Consumption
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Description

Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respected, by the consumer from another culture. This guide to the cultural implications of the globalization of a consumer society addresses topics ranging from the clothing of colonial subjects in South Africa and the rise of the "hypermarket" in Argentina, to the presentation of culture in international tourist hotels. Through their examination of cultural imperialism and cultural appropriation of the representation of "otherness" and identity, the contributors show how the increasingly global flow of goods and images challenges the very idea of the "cultural border" and creates new spaces for cultural invention.
Release date Australia
November 7th, 1996
Contributor
Edited by David Howes
Country of Publication
United Kingdom
Imprint
Routledge
Pages
224
Dimensions
156x234x19
ISBN-13
9780415138895
Product ID
1738634

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