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Crossing the Chasm by Geoffrey A Moore
Crossing the Chasm by Geoffrey A Moore
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Crossing the Chasm

Marketing and Selling Technology Products to Mainstream Customers
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Description

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Author Biography:

Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.
Release date Australia
August 1st, 1998
Audiences
  • General (US: Trade)
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Pages
240
Dimensions
61x92x7
ISBN-13
9781841120638
Product ID
2084948

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