Cultural Perspectives on Millennials

By:

Arthur Asa Berger

Format:

Hardback

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Description

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.

Author Biography:

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism.

Release date Australia

November 20th, 2017

Author

Arthur Asa Berger

Audience

Professional & Vocational

Edition

1st ed. 2018

Illustrations

15 Illustrations, color; 12 Illustrations, black and white; XVII, 137 p. 27 illus., 15 illus. in color.

Pages

137

ISBN-13

9783319696843

Product ID

27199469

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