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Customer Co-Design by Stefan R. Thallmaier
Customer Co-Design by Stefan R. Thallmaier
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Customer Co-Design

A Study in the Mass Customization Industry
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Description

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

Author Biography:

Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).
Release date Australia
October 29th, 2014
Audience
  • Professional & Vocational
Illustrations
29 Illustrations, black and white; XXI, 218 p. 29 illus.
Pages
218
Dimensions
148x210x14
ISBN-13
9783658075255
Product ID
22826198

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