Torsten H. Nilson is a leading international authority on successful branding and brand development, with particular emphasis on differentiation strategies. Torsten is a director and co-founder of The Quant. Marketing Company. Quant. Marketing advises major national and international organizations on how to best use customer intelligence to shape and drive strong brands for better business results data-driven brand marketing. Torstens background includes ten years as an independent international brand strategy consultant with leading blue chip organizations and prior to that ten years of senior marketing management with the Nestlé company. Torsten is also a regular lecturer at conferences and seminars around the world. The Quant. Marketing approach to successful marketing has been the inspiration for Customize the Brand. The book builds on Torstens highly regarded Competitive Branding: Winning in the Market Place with Value-Added Brands (published by John Wiley & Sons, ISBN 0-471-98457-4).