Salvador Dali and Francesco Vezzoli played, and play, with the semantics of personality, money, media and fame including the concept of art. By combining Dali with Vezzoli, this book connects one of the most important artists of the 20th century with the contemporary art scene, in which his excesses are surpassed by other artists in many respects. Salvador Dali's oeuvre is presented to a new generation, by looking at it from a new, contemporary angle, for example by viewing his works from a gender perspective. During the last years it has become evident that Dali was an influential predecessor to what Andy Warhol and Pop Art developed in the 1960s. "Dali Dali Featuring Francesco Vezzoli" gives a new understanding of how Dali, with his desire to merge the art and the performer, was a forerunner for the close relationship between the media industry and the artists of today.