Tony Morris has been in sales all his life and his knowledge is based on real experience - not just academic theory! From selling newspaper subscriptions and then encyclopaedias door to door, he has worked his way up the sales ladder in a variety of companies and marketplaces. Alongside his business partner, Boyd Mayover, Tony's father-in-law, they set up a sales training company in May 2006. He started by cold calling to generate appointments for both himself and his partner Boyd. Within the first year, they had 56 clients and this has continued to grow year on year. In six and a half years, it has accumulated over 280 clients across 75 different industries. The company recently rebranded and is now called the Sales Doctor.