This introductory text to the relatively young discipline of design management provides invaluable case study material to both students and practitioners alike. Selected examples are offered, providing both a unique understanding and different working definitions of design management in action. The diversity and wide ranging industrial contexts featured encompass contemporary accounts of design management audits, selected from over 80 detailed studies undertaken by design management postgraduate researchers at Birmingham Institute of Art and Design between 1994 and the present day. Issues covered include: international design policy at Electrolux communication within British Telecom relationship between marketing and design pedagogical features providing a summary, review questions and project questions design management within both small and large organizations. This invaluable textbook is a much needed and welcome contribution to the debate of design management, offering useful insights into the way that design can be used as a strategic business tool.