Develop Your PR Skills

Name: Develop Your PR Skills
SKU: 6055535
Price: 36.99 AUD
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Paperback / softback

Series:

Creating success

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Description

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

Author Biography:

Neil Richardson and Lucy Laville, currently teach PR and relations and marketing at Leeds Business School. They both come from a professional background. Lucy has worked in various senior PR positions across a variety of sectors. Neil has a fast amount of managerial experience in marketing, sales and customer service. Neil Richardson has written Develop Your Marketing Skills, A Quick Start Guide to Mobile Marketing and co-authored A Quick Start Guide to Social Media Marketing, also in the Creating Success series.

Release date Australia

June 3rd, 2010

Author

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

176

Series

Creating success

Dimensions

140x216x13

ISBN-13

9780749459703

Product ID

6055535

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