Development of a Draft Balanced Scorecard for Zara

By:

Marvin Mertens

Format:

Paperback / softback

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Description

Seminar paper from the year 2015 in the subject Business economics - Miscellaneous, grade: 80.00/100.00, University of Strathclyde (Strathclyde Business School), course: Performance Measurement & Management, language: English, abstract: In 2001, CNN euphorically described Zara as "a Spanish success story" (CNN, 2001). Thirteen years later, Tobias Buck of The Financial Times called the Spanish fashion brand "one of the most striking corporate success stories of recent years" (Buck, 2014). Having started as a small fashion store in A Coruna, Zara is now the flagship brand of Inditex, the biggest fashion retailer in the world.

Release date Australia

July 14th, 2015

Author

Marvin Mertens

Audience

General (US: Trade)

Imprint

Grin Publishing

Pages

Publisher

Grin Publishing

Dimensions

148x210x2

ISBN-13

9783668002135

Product ID

26920888

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