Devising Consumption

Cultural Economies of Insurance, Credit and Spending

By:

Liz McFall

Format:

Paperback / softback

Series:

CRESC

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Description

The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well – they offered practical marketing devices that captured, captivated and enticed poor consumers. Consumption and consumer markets depend on such devices but their role has been poorly understood both in the social sciences and in business studies and marketing. While the analysis of consumption and markets has been carved up between academics and practitioners who have been interested in either their social and cultural life or their economic and commercial organisation, consumption continues to be driven by their combination. Devising consumption requires practical mixtures of commerce and art whether the product is an insurance policy or the next gadget in the internet of things . By making the case for a pragmatic understanding of how ordinary, everyday consumption is orchestrated, the book offers an alternative to orthodox approaches, which should appeal to interdisciplinary audiences interested in questions about how markets work and why it matters.

Author Biography:

Liz McFall is Head of Sociology at the Open University. Her work explores how markets are made especially for challenging or controversial products like industrial life insurance, doorstep and payday loans. In ‘Devising Consumption’ she offers a pragmatic approach to understanding how technical, material, artistic and metaphysical elements collide in consumer markets. Liz is author of Advertising: a cultural economy (2004), co-editor of Conduct: sociology and social worlds (2008) and co-editor of the Journal of Cultural Economy.

Release date Australia

December 21st, 2015

Author

Liz McFall

Audiences

Professional & Vocational
Tertiary Education (US: College)

Illustrations

4 Tables, black and white; 2 Line drawings, black and white; 37 Halftones, black and white; 43 Illustrations, black and white

Pages

212

Series

CRESC

Dimensions

156x234x11

ISBN-13

9781138645356

Product ID

24123581

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