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Different: Escaping the Competitive Herd

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Different: Escaping the Competitive Herd

Format

Hardback

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Different: Escaping the Competitive Herd by Youngme Moon
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Description

Why trying to be the best - competing like crazy - makes you mediocre.

“...to give a bullet-point summation..is to deny the real value of this lovely book.”--Harvard Business Review

If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different-different in a manner that is both fundamental and comprehensive.

Youngme Moon identifies the outliers, the mavericks, the iconoclasts-the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”

These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.”

Different shows how to succeed in a world where conformity reigns…but exceptions rule.
Release date Australia
August 15th, 2010
Author
Country of Publication
United States
Imprint
Crown Business
Pages
256
Dimensions
143x210x26
ISBN-13
9780307460851
Product ID
4022979

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