Business & Economics Books:

Digital Luxury

Transforming Brands and Consumer Experiences
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Format:

Hardback
Digital Luxury by Wided Batat
$240.99

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Description

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
Release date Australia
May 27th, 2019
Author
Audience
  • Tertiary Education (US: College)
Country of Publication
United Kingdom
Imprint
SAGE Publications Ltd
Pages
280
Dimensions
165x220x25
ISBN-13
9781526458933
Product ID
30434103

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